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Marie Ardignac
Marketing assistant at Edmond de Rothschild Heritage
Professional Background
Marie Ardignac is a dedicated marketing and communications professional with a wealth of experience in the wine and spirits industry. With a strong emphasis on improving company positioning within precise markets, Marie aims to enhance customer relationships, both in B2B and B2C realms. Throughout her career, she has developed a keen acumen in creating effective communication tools that engage and inform customers, ensuring their needs are met while strategically aligning with the company's goals.
Marie has held significant roles across several prestigious organizations, where she successfully contributed to marketing strategies and customer relations. Notably, she served as the Marketing Manager at Wine Trade Market, where she played a pivotal role in navigating the complexities of the wine market and optimizing customer engagement strategies. Additionally, her experience as Marketing - Customer Relationship Manager at WineFunding honed her skills in nurturing customer relationships and understanding market dynamics, enabling her to effectively address client needs and enhance service delivery.
Education and Achievements
Marie’s educational background lays a solid foundation for her successful career. She pursued her Baccalaureate in Economic and Social sciences, specializing in mathematics, at the esteemed High School "Assomption Saint Clotilde" in Bordeaux, France, where she graduated with honors. Later, she advanced her studies by obtaining a Bachelor’s degree in Management from Toulouse Business School, an institution known for fostering business leaders in today’s competitive landscape.
In pursuit of further expertise within her field, Marie completed a Master of Science (MS) in Wine & Spirits at Kedge Business School. This unique program not only expanded her knowledge of the wine and spirits sector but also equipped her with skills vital for addressing market challenges and innovation in marketing strategies related to the industry. Her international exposure includes an expatriation semester focused on International Management in Barcelona, Spain, demonstrating her adaptability and cultural savvy in a globalized business environment.
Achievements
Throughout her career, Marie has made notable contributions in various marketing and management roles. As Marketing and Communications assistant at Touton SA, she was instrumental in developing and implementing communication strategies that elevated the company's brand presence within the competitive market.
Marie’s journey in customer relationship management began as a Saleswoman at Nicolas, where she cultivated strong customer connections, learned about customer preferences, and understood the importance of personalized service. This foundational experience has been invaluable in her subsequent roles, allowing her to effectively manage and improve customer relations across several dynamic brands.
In addition to her corporate roles, Marie has been involved in community organizations, having served as an Animator at APEB and AGJA, where she actively engaged with communities, sharing her passion for marketing and helping to foster knowledge-based initiatives.
Marie Ardignac is a consummate professional whose passion for marketing and commitment to enhancing customer experiences is evident in all facets of her work. She possesses a unique blend of academic prowess and practical experience, making her a valued asset to any organization in the wine and spirits sector and beyond.