Lauren Morr

Lauren Morr possesses over 20 years of versatile experience spanning eCommerce, Omni-channel, IT Strategy, IT architecture, Business Development, Innovation, Management of Resources, Project Management, Order Management, Mobile Development, Usability, and Graphic and User Interface Design.

Lauren excels in leading and executing critical company projects, including large-scale eCommerce launches, omni-channel programs, traffic and conversion initiatives, and integrations, fostering collaboration within retail organizations to enhance functionality and capabilities.

She holds a BA in Computer Science and Graphic Design from the University of Redlands and has a strong educational foundation from The Wellington School.

Lauren Morr has held several key positions at Abercrombie & Fitch Co., including Senior Vice President of Digital Engineering & Architecture, Group Vice President of Digital Engineering & Architecture, Group Vice President of IT Strategy, Innovation & Architecture, and Group Vice President of Omnichannel Experience & Operations.

Prior to her roles at Abercrombie & Fitch Co., Lauren served as the Director of E-Commerce Operations and Director of E-Commerce and Store Systems at DSW Inc., Application/eCommerce Manager, Program Manager, Applications Manager for eCommerce, and Internet Marketing Manager at BathandBodyWorks.com under Limited Brands.

She has also worked as Project Leader/Sr Programmer/Analyst at Victoria's Secret, eMedia Manager at Covansys, and Associate Director of Multimedia and Internet Technology at The Ohio State University.