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Lauren Airey
Team player. Not afraid to start when no one else knows where to begin. Eager to figure out the "un-figureoutable".
Professional Background
Lauren Airey is a dynamic professional with a multifaceted background spanning marketing, sports management, and education. Her career reflects a passionate commitment to lifelong learning and personal growth. Currently, she thrives in an innovative office environment that prides itself on collaboration and intellectual exploration, affectionately referred to as a “giant think tank.” In this creative space, Lauren enjoys the stimulation of working alongside some of the industry's best minds, contributing to projects that engage her love for knowledge and the thrill of critical thinking.
Lauren’s diverse work history encompasses roles that highlight her expertise in marketing, recruiting, coaching, and member engagement across different sectors. She has held notable positions as a Training and Recruiting Specialist at Mutual of Omaha, where she honed her skills in staff development and organizational growth, and as a Sports Marketing Program Specialist at Jostens, focusing on promotional strategies for athletic programs.
Her experience extends to the educational realm, having served as an Assistant Swim Coach at Maple Grove Senior High School, where she engaged young athletes in competitive swimming while fostering teamwork and dedication. As an Athlete Tutor at the University of Northern Iowa, she combined her academic prowess and passion for sports to provide tailored support to student-athletes.
Previously, Lauren's internship experience laid the groundwork for her marketing career, including her stint at STACK Velocity Sports Performance where she worked on marketing and operations strategies aimed at enhancing athletes’ performance. She also completed an enriching internship as a Game Night and Box Office Intern at the Waterloo Black Hawks Hockey USHL, where she gained valuable insights into sports marketing and event management.
With a proven track record in member engagement during her time at Orange Theory Fitness, Lauren maximized client retention and cultivated an engaging community atmosphere that encouraged fitness and wellness. Each of her previous roles reflects her enthusiasm for sports and marketing as well as her commitment to fostering connections among diverse groups of people.
Education and Achievements
Lauren's academic journey is impressive, with a strong foundation in both marketing and sports management. She earned her Bachelor’s degree in Marketing and Spanish from the University of Northern Iowa, a choice that reflects her passion for communication and cultural understanding. Her decision to study Spanish not only showcases her interest in languages but also emphasizes her love for engaging with different cultures, a trait that continues to benefit her in her professional endeavors.
She further pursued a Master’s of Education in Sports Management at the University of Minnesota, enhancing her expertise in the business side of sports, an industry she holds dear. Additionally, Lauren spent time studying abroad in Spain at the University of Oviedo, enriching her linguistic skills and cultural knowledge, essential assets in today's globalized world.
Achievements
A devoted lifelong learner, Lauren believes that education does not end with formal schooling. She is constantly in pursuit of new knowledge and challenges in her professional and personal life. This mindset has not only driven her career forward but also led her to embrace the student-athlete mentality that instills resilience and discipline in all her endeavors. By actively seeking opportunities to learn new skills, she ensures that she remains relevant and adaptive in a rapidly changing world.
In her various roles, Lauren has contributed significantly to developing marketing strategies and coaching young athletes, making her a well-rounded professional in both the athletic and business sectors. This blend of experiences equips her with a unique perspective on the intersections between sports and marketing.
Beyond her professional qualifications, Lauren is characterized by her active lifestyle and commitment to physical fitness, embodying a mindset that values hard work and dedication—traits she gained from her time as a student-athlete. She maintains an excellent balance between her career ambitions, family time, and personal interests, ensuring a holistic approach to her life.
Lauren Airey’s commitment to lifelong learning, her experience in marketing and sports management, and her dynamic career trajectory make her a notable figure in her field. As she continues to grow and evolve, there is no doubt that she will continue to create meaningful contributions wherever her career takes her.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.