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Lasse Brurok
Co-Founder and COO/OKR shepherd of Bookis & street artist
Professional Background
Lasse Brurok is a dynamic professional with a diverse career spanning leadership roles in both military and civilian sectors. As the co-founder and Chief Operating Officer (COO) of Bookis, Lasse has demonstrated his entrepreneurial spirit and operational expertise in the thriving world of technology and online commerce. His commitment to fostering innovation and transforming the book industry through technology has laid a strong foundation for Bookis's success.
Before embarking on his entrepreneurial journey, Lasse served in various capacities within the Norwegian Armed Forces, showcasing his leadership capabilities and operational acumen. His extensive experience as an Operations Officer, tasked with various logistical and strategic responsibilities, has equipped him with a wealth of knowledge in managing complex operations efficiently. Lasse's leadership journey began in the ranks of the Forsvaret, where he not only led as a Squad Leader but also contributed as the Head of Recruitment, developing strategic initiatives to attract and retain talent within the armed forces.
Lasse’s approach combines military precision with entrepreneurial innovation, allowing him to excel in demanding environments. His stint as an instructor in leadership at Panserbataljonen reflects his dedication to nurturing future leaders, emphasizing the importance of adaptability and resilience in the face of challenges.
Education and Achievements
Lasse's educational background is as impressive as his professional achievements. He pursued a Bachelor's Degree in Leadership and Organizational Development at the College of Hedmark, where he gained insights into effective leadership strategies and organizational behavior. This academic foundation, combined with practical experience, has allowed Lasse to implement effective leadership techniques in various organizational settings.
In addition to his degree, Lasse also completed specialized training at the Norwegian Army NCO School, where he honed his leadership skills and developed a deep understanding of military operations. This blend of theoretical knowledge and practical leadership training has been instrumental in his success, particularly in high-stakes environments. Lasse’s expertise in leadership is not just limited to his formal education—his hands-on experience in the field has enabled him to adapt and refine his leadership style continually.
Beyond formal education, Lasse has received recognition for his leadership activities and contributions to both military and civilian organizations, establishing him as a respected figure in operational management and organizational leadership.
Achievements
Throughout his career, Lasse Brurok has achieved many milestones that testify to his adept leadership and operational skills. His ability to run operations effectively during his time with the Norwegian Armed Forces speaks volumes about his capabilities as an Operations Officer. Handling logistics with precision and managing teams under pressure required not only tactical acumen but also emotional intelligence and interpersonal skills—qualities that Lasse embodies.
As Head of Recruitment, Lasse initiated innovative programs to attract and retain talent within the armed forces, reflecting his forward-thinking approach and dedication to fostering a motivated and skilled workforce. His impactful leadership in this position has contributed significantly to finding and nurturing the next generation of leaders within the military.
Moreover, his role as an instructor of leadership has placed Lasse at the forefront of influencing aspiring leaders, imparting critical insights into effective leadership practices and the importance of resilience and adaptability in challenging situations. Lasse has not only trained individuals who have gone on to serve in leadership positions but has also inspired them to embrace and propagate the values of teamwork, integrity, and commitment.
His entrepreneurial venture with Bookis stands as a testament to his passion for combining technology with traditional industries, primarily focusing on transforming the way people interact with literature and reading. Lasse’s vision is to enhance accessibility and foster a community of readers in the digital age.
In each of his endeavors, Lasse Brurok has demonstrated a steadfast commitment to excellence, whether through leading troops in the military or innovating in the book industry. His journey reflects a blend of leadership, strategy, and a profound belief that what is essential is indeed invisible to the eye, emphasizing the values of integrity and vision in all undertakings.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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