Kevin Smith

Kevin Smith is a seasoned marketing professional with a focus on crafting compelling stories that highlight unique solutions to critical problems for buyers.

With a background in analytics, business intelligence, and AI marketing, Kevin emphasizes the importance of storytelling over just features in marketing strategies.

His approach involves starting with the narrative to convey why current solutions are insufficient, the consequences of inaction, and how the proposed solution can effectively address buyer's needs.

Having served as the head of marketing for reputable companies like GoodData, Incorta, Birst, and Gaia, Kevin has a wealth of experience in creating cohesive marketing ecosystems.

Additionally, Kevin has provided consultancy services for prominent organizations in the industry such as Tableau, Looker, Izenda, and Exago, as well as Dresner Advisory.

Kevin holds an MBA from the University of Maryland - Robert H. Smith School of Business and a BS in Finance from the University of Maryland, College Park.

His professional journey includes roles such as Vice President of Global Product Marketing at Toucan Toco, CMO at Gaia Inc., Vice President of Product Marketing at GoodData, and Founder of Big Message Foundry, a Product Marketing Consultancy.

Furthermore, he has held positions at Birst as Vice President of Embedded Solutions, ServiceSource as Senior Director of Product Strategy & User Experience, and Qwest Communications as Senior Director.

Kevin's expertise lies in guiding organizations to communicate effectively by structuring engaging stories that resonate with buyers and showcase innovative solutions to their challenges.