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Katrien Maes
Data-driven Digital Marketing expert 🚀 - Ethnicraft - We create the foundations of your home, to inspire the stories of your life
Professional Background
Katrien Maes is a dynamic professional in the luxury and premium diamond jewelry industry, currently associated with the Belgian brand BAUNAT, which has rapidly established itself as an online leader in unique and premium quality diamond jewelry and investment diamonds. Having witnessed extraordinary growth since its inception, BAUNAT now exports over 85% of its products to more than 50 countries around the world. The brand distinguishes itself through its innovative e-commerce approach, with approximately 65% of sales generated through its multilingual and multi-currency e-boutiques at www.baunat.com and www.baunatdiamonds.com, further complemented by showroom locations in iconic cities such as Antwerp, Amsterdam, Dusseldorf, Geneva, Hong Kong, London, Mumbai, Paris, and Zurich. Future expansion plans are underway, with new showrooms anticipated in major global hubs like Tokyo and New York.
At BAUNAT, Katrien's expertise in digital marketing and her comprehensive industry knowledge play a crucial role in connecting with a new generation of discerning consumers, known as 'smart buyers.' This demographic is characterized by their pursuit of exceptional quality in all aspects, ranging from materials to service, without paying for any inefficiencies that do not add tangible value to their purchases. BAUNAT's ability to procure diamonds directly from the source, combined with its efficient operational strategies, allows the company to provide high-quality jewelry at competitive prices, making it a preferred choice for smart buyers seeking transparency and value.
Education and Achievements
Katrien's academic credentials lay a solid foundation for her professional journey. She earned a Master's degree in Sinology from Katholieke Universiteit Leuven, where she further honed her expertise in Chinese studies. Additionally, she pursued her passion for Chinese culture and language at Nanjing Normal University, obtaining a Bachelor's degree in Chinese Studies, alongside another Bachelor's degree in Sinology from Katholieke Universiteit Leuven.
Her educational background equips Katrien with a unique perspective and understanding of cross-cultural communication, which is invaluable in her roles that bridge international markets, particularly in her prior work in China. This cultural insight complements her business acumen in navigating the complexities of the luxury jewelry market, particularly in a rapidly changing global landscape.
Notable Roles
Katrien's career has been characterized by progressive leadership roles within renowned organizations. She began her professional journey as a Membership Manager at the European Union Chamber of Commerce in China. In this capacity, she successfully drove relationship-building initiatives and fostered connections between European businesses and the Chinese market. Her ability to facilitate cross-market collaborations laid the groundwork for her future endeavors.
Following this role, Katrien joined BAUNAT, where she took on various responsibilities, first rising to the position of Sales & Operations Officer and later advancing to Senior Relationship Manager & Business Development for China. During her tenure, she played a pivotal role in the company's expansion efforts into the Chinese market, successfully aligning BAUNAT's offerings with the preferences of the burgeoning consumer base in that region.
Most recently, Katrien has lent her expertise as a Digital Marketer at Ethnicraft, where she continues to make significant contributions to digital marketing strategies aimed at enhancing brand visibility and consumer engagement in the competitive landscape of design and furniture.
Achievements
Katrien Maes is proud of her substantial contributions to BAUNAT's remarkable growth trajectory and international reach. Under her stewardship, the brand has effectively positioned itself as a go-to destination for savvy consumers seeking premium quality jewelry at transparent prices. By leveraging digital platforms and optimizing customer engagement strategies, she has been instrumental in enhancing the brand's visibility and accessibility across diverse markets. Her commitment to transparency in consumer transactions aligns seamlessly with the values upheld by the modern smart buyer, solidifying BAUNAT's reputation in the luxury sector.
With a deep understanding of consumer psychology and preferences, Katrien has consistently pushed the boundaries of marketing strategies to resonate with clients on a deeper level. Her innovative approach focuses on building lasting relationships with consumers while acknowledging the shifting paradigms in shopping behaviors, particularly in an increasingly digital world.
In addition to her professional success, Katrien also plays an active role in various industry forums and discussions, contributing her insights on the evolution of consumer behavior, digital marketing practices, and the jewelry industry trends. This forward-thinking mindset not only underscores her commitment to professional growth but also enhances her value within her networks.
Katrien Maes embodies the spirit of modern entrepreneurship within the luxury sector, blending strong educational insights, invaluable cultural perspectives, and a proven track record of success in competitive market environments. Her journey is a testament to the power of innovation, professionalism, and the dedication required to thrive in an ever-evolving global marketplace. Presently, Katrien remains a pivotal force in driving business development strategies for BAUNAT, effectively connecting quality diamond jewelry with an increasingly discerning and quality-conscious consumer base across the globe.
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