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Justin Cooper
Principal, Data & Digital Solutions at Epsilon
Professional Background
Justin Cooper is a highly accomplished leader in Advertising and Online Media with over a decade of extensive experience spanning digital media, broadcast, and enterprise sales. His impressive career has seen a steady rise in responsibility, reflecting his commitment to excellence and his ability to execute effective go-to-market strategies successfully. Recognized as one of Atlanta’s ‘Power 30 Under 30’ in 2011, Justin has carved out a niche as a fast-paced, results-oriented professional dedicated to his continuous personal and professional development.
Throughout his career, Justin has exemplified a strong track record in new business development, demonstrating an acute ability to identify opportunities with significant revenue potential. He has built and nurtured robust relationships with brands and media agencies, ensuring he consistently delivers results aligned with the strategic long-term goals of both his customers and the companies he has represented. His deep understanding of various media products, particularly in leveraging proprietary 'Big Data' for enhanced audience targeting and reporting, positions him as a thought leader in the space.
Career Path
Justin's impressive career journey is marked by pivotal roles at leading organizations in the media and sales landscape. He began his journey at Cox Media Group, where he honed his skills as an Account Executive before advancing to positions like Senior Account Executive at both 97.1 The River and K92FM within the same group. Each of these roles equipped him with invaluable insights into the media industry and laid the groundwork for his future endeavors.
From there, Justin transitioned to Resonate where he succeeded as the Director of Sales and later as the Senior Director of Sales. His focus at Resonate was on leveraging innovative solutions and brilliant advertising strategies that resonated well with clients, showcasing his strategic approach and dedication to excellence.
After making strides at Resonate, Justin took on the role of Head of Midwest Sales at Ogury, where he further expanded his expertise in programmatic advertising and cross-platform strategies. His time at Ogury reinforced his adeptness in managing data-driven sales initiatives which would continue to bolster his career trajectory. Justin then moved to Smaato, serving as the Director of Global Agency and Direct Partnerships, focusing on building effective partnerships to drive impactful advertising solutions.
With Epsilon, Justin served as the Principal of Data & Digital, demonstrating his capability to lead and innovate within the realm of digital marketing. He played a crucial role in business development for their Data Solutions division, contributing to the company's growth and success while continuing to evolve in his career.
Current Focus and Initiatives
In his current professional capacity, Justin is dedicated to exploring how proprietary 'Big Data' audience research can be harnessed programmatically to facilitate values-based audience targeting and analytics across diverse media channels, including video, mobile, display, native, and social media. This focus reflects his commitment to remaining ahead of the technological curve and providing optimal solutions that meet customers’ evolving demands.
Education and Achievements
Justin's educational background established a strong foundation for his career in marketing and advertising. He earned a Bachelor's Degree in Marketing from Florida State University's College of Business, where he developed key insights and skills in market analysis, consumer behavior, and advertising strategies. Furthering his education, he pursued the CIMA Interactive Marketing Program at DePaul University, enhancing his knowledge in interactive marketing, digital strategies, and engagement techniques.
His professional journey is further complemented by several notable achievements. Being included in the 'Power 30 Under 30' list in Atlanta is a testament to his commitment to excellence as well as his impact on the advertising landscape. Justin's practices in identifying lucrative business opportunities and establishing long-term relationships with key stakeholders have undeniably contributed to his recognition and success.
Skills and Specialties
Justin Cooper possesses a wide range of specialized skills that form the backbone of his successful career in the advertising and digital media industry. His expertise spans:
- Digital Advertising Sales: Demonstrating knowledge across various formats including pre-roll, in-stream, display, native, and mobile advertising.
- Data Management: Comprehensive experience in managing both first-party and third-party data, which is crucial for effective and targeted marketing campaigns.
- Programmatic Advertising: Skilled in programmatic real-time bidding (RTB) and utilizing demand-side platforms for maximizing advertising reach and effectiveness.
- Relationship Management: Proven ability to initiate and develop fruitful relationships with agencies and brand executives, enhancing collaborative efforts to achieve shared goals.
- Solution Selling: Exceptional capacity in articulating complex solutions in simple terms, ensuring that clients fully understand the value propositions.
- Analytics: Proficient in utilizing analytics and CRM tools to monitor performance and adjust strategies accordingly.
- Event Planning: Practical experience in organizing events that not only enhance brand presence but also foster business development opportunities.
- Team Building and Leadership: Demonstrated success in leading teams, managing budgets, and executing marketing strategies that align with organizational goals.
Justin Cooper is undoubtedly a leader in the advertising and online media space, driven by a passion for continuous improvement and excellence. His robust experience, combined with his dedication to establishing meaningful connections within the industry, has established him as a formidable force driving innovation and success in the digital marketing landscape.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.