John Waite

Director, Criterium: Leading a Global Youth Development Programme, launching in South Africa before extending to India, UK and US in 2025, providing 360-degree insights into Gen-Z to deliver Youth-centred Policies

John Waite is a professional with a background in business administration and French, holding a BSc degree from Aston University.

With an impressive history working in various leadership roles, John has served as Co-Owner at Criterium Solutions, UK Director at Debut Infotech Pvt Ltd., Managing Director at Solutions In Retail Limited, Business Group Head at ESA Retail Research, and UK Head of Marketing Intelligence at Michelin.

Currently, John Waite is focused on addressing the significant data challenges faced by global organizations and brands due to data privacy regulations like GDPR in the EU and POPI-Act in SA, along with the impact of 3rd party cookie loss on consumer insights, particularly among youth, and the implications for personalized engagement strategies worldwide.