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Jean-Michel Boujon
Chief Marketing Officer at Mercato
Professional Background
Jean-Michel Boujon is a dynamic and professional Senior Marketing Executive with over 16 years of experience in developing and implementing sophisticated internet marketing strategies, primarily for subscription-based and retail online services. His entrepreneurial spirit has led him to be a pioneering leader in the marketing industry, effectively steering multinational marketing teams at local, regional, and international levels.
Throughout his career, Jean-Michel has demonstrated a remarkable ability to manage significant budgetary expenditures while minimizing external spend and maximizing profits, reflecting his highly developed analytical and strategic marketing skills. His expertise encompasses a wide range of specialties, including P&L responsibility, operational start-ups, product marketing, brand management, and both international marketing and market research/intelligence.
His extensive background in acquisition, conversion, retention, and customer lifetime value (CLV) strategies has solidified his status as an industry leader, capable of conducting complex marketing initiatives that drive growth and enhance customer engagement. Furthermore, he is recognized for his ability to implement impactful change management practices, develop strong customer relationship management frameworks, and oversee successful brand-building campaigns.
Jean-Michel is not just an expert in marketing strategy; he is also a regular speaker at esteemed marketing conferences, including eTail West 2015, the Email Insider Summit 2015, and events organized by the Direct Marketing Association. His contributions to the field have earned him a reputation as a thought leader, inspiring others in the marketing community to adapt and innovate in a rapidly evolving digital landscape.
Education and Achievements
Jean-Michel Boujon began his educational journey at Burgundy School of Business - BSB, where he studied for a Master’s degree in Finance. His academic endeavors continued at Nottingham University Business School, where he pursued a Master’s degree in International Marketing. This robust educational background has equipped him with essential skills in finance and marketing, allowing him to approach problems with a comprehensive understanding of both domains.
Over the years, Jean-Michel has held numerous pivotal roles, each contributing to his extensive marketing expertise:
- Currently, he serves as the Chief Marketing Officer at Mercato, where he leads the marketing strategy and operations, directly influencing the company's growth trajectory.
- Prior to this, he was the Vice President of Growth at Getaround, a role that allowed him to drive growth strategies for an innovative tech platform in the sharing economy.
- His position as Senior Director of eCommerce at BookRenter.com showcased his capabilities in enhancing online sales and optimizing user experiences for e-commerce platforms.
- Jean-Michel has also significantly impacted marketing strategies in the UK while serving as Marketing Director at TheLadders.com, both in New York and London, where he developed cross-border marketing initiatives tailored to diverse markets.
- His earlier career included a stint as Marketing Director at EasyRoommate in New York, contributing to brand positioning and market reach.
- He also served as a Brand Management & Communication Consultant at TNS Sofres in Paris, France, demonstrating his ability to blend strategic insights with practical execution on a global scale.
- Beginning his career as a Financial Auditor at KPMG in Lyon, France, provided him with a strong foundation in financial analytics and oversight, an invaluable asset in his subsequent marketing roles.
Achievements
Jean-Michel Boujon’s career is marked by numerous notable achievements and contributions to the marketing landscape. His strategic vision and innovative approaches have consistently yielded impressive outcomes across various organizations.
- Effective Budget Management: Jean-Michel is recognized for his ability to manage substantial marketing budgets effectively, ensuring that investments translate into meaningful returns.
- Pioneering Marketing Strategies: As a Senior Marketing Executive, he has developed and launched marketing initiatives that are not only transformative but also sustainable, proving his prowess as a marketer who can adapt to changing market trends and consumer behaviors.
- Speaking Engagements: His role as a speaker at prestigious marketing events has allowed him to share his insights and knowledge with peers, contributing to the broader conversation about best practices in marketing. Events such as eTail West and the Email Insider Summit have benefited from his expertise, thus enhancing his visibility as a leader in the field.
- International Marketing Leadership: With experience in managing teams across different countries and cultures, Jean-Michel has a proven track record of scaling marketing efforts internationally, showcasing his ability to navigate complex global markets adeptly.
In conclusion, Jean-Michel Boujon is not only a senior marketing executive with extensive experience and education, but he is also a forward-thinking leader with a commitment to excellence in marketing. His contributions have made a lasting impact on the companies he has worked with, and his passion for marketing continues to inspire those around him. Whether through innovative strategies, impactful leadership, or his thought leadership at major industry events, Jean-Michel continues to shape the future of marketing in significant ways.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.