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Geert Luyten
Senior Director - Global Media Purchases at Procter & Gamble
Professional Background
Geert Luyten is an accomplished professional with a wealth of experience in global media purchases and procurement strategies. Currently, he serves as the Senior Director of Global Media Purchases at Procter & Gamble (P&G), where he plays a crucial role in shaping the purchasing strategies that drive the company's marketing efforts globally. With a strong track record of leadership in purchasing and brand business services, Geert has made significant contributions to enhancing the overall efficiency and effectiveness of P&G's media procurement practices.
Before assuming his current role, Geert was the Associate Director of Brand & Business Services at Procter & Gamble, further solidifying his expertise in brand management and operational excellence. He has also held several key positions within the company, including Purchasing Group Manager for various sectors such as Chemicals Purchases and Innovation Purchases. His ability to manage and streamline purchasing processes has had a notable impact on P&G's operational capabilities and strategic objectives.
Education and Achievements
Geert's educational background has equipped him with the skills needed to excel in a corporate environment. His extensive experience spans multiple roles within Procter & Gamble, where his strategic vision and direction have guided the purchasing teams through various projects and initiatives. At P&G, he has continually demonstrated an ability to innovate and adapt to the evolving landscape of global media and chemicals procurement, making him a respected figure in the industry.
Some of his achievements include developing and implementing purchasing strategies that effectively align with P&G's global mission. Geert’s leadership skills have not only fostered collaboration within his teams but have also ensured that projects are completed with maximum efficiency and effectiveness. His previous role as Senior Purchasing Manager for Global Appliances & Devices and as Purchasing Manager for Global Innovation Purchases positioned him uniquely to understand the interplay of media and product innovation, allowing for successful campaigns that resonate with consumers.
Achievements
Geert Luyten’s contributions to Procter & Gamble and his influence on global media purchasing strategies mark him as a vital resource in the corporate purchasing sector. By combining his deep industry knowledge with an innovative mindset, he has successfully navigated numerous challenges in media procurement. His work directly contributes to P&G's brand presence and overall business strategy, making him an integral part of the organization's forward momentum. In his various roles at P&G, Geert has fostered strong relationships with stakeholders, ensuring that the organization's purchasing policies align with its strategic goals and values.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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