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Franklyn Farace
Data & Digital Transformation
Professional Background
Franklyn Farace is a distinguished Senior Sales and Marketing Executive with over two decades of extensive experience in driving customer engagement and delivering outstanding results across a diverse spectrum of organizations, from emerging start-ups to high-profile Fortune 100 companies. Recognized for his entrepreneurial spirit and customer-centric approach, Franklyn’s career is characterized by a commitment to harnessing the Voice of the Customer (VoC) and fostering relationships within the retail sector. His passionate leadership has led to the successful launch of various innovative platforms that collectively delivered over $500 million in value.
Franklyn’s recent role as the Vice President of Retail Partnerships at DABBL (formerly ADJOY) exemplified his strategic acumen and ability to drive rapid results within competitive environments. Under his leadership, DABBL achieved remarkable success by securing partnerships with top retailers, representing a combined shopper base of 30 million weekly. His efforts exceeded the company's year-one targets by an impressive 250% and resulted in the launch of a remarkable initiative that was acknowledged by Gartner L2 as a “flash of genius.”
Previously, Franklyn served as the Vice President of Retail Solutions at Quotient Technology, where he played a pivotal role in formulating and scaling the retail strategy that took the company from a $10 million valuation to a staggering $2 billion IPO. His tenure at Quotient was marked by insight-driven decision-making and a focus on sustainable growth.
Education and Achievements
Franklyn Farace’s educational journey is grounded in the prestigious halls of Cornell University, where he earned both his Bachelor of Science degree from the School of Hotel Administration and his MBA from the Johnson Graduate School of Management. This strong academic foundation has undeniably contributed to his profound understanding of business management, marketing, and strategic planning.
His early career commenced with prominent organizations such as Heinz, Kraft, and General Mills, where he honed his marketing and brand management expertise. These foundational experiences provided him with critical insights that he has leveraged throughout his career in roles such as Sales Representative, Brand Manager, and Assistant Product Manager.
Notable Organizations and Leadership Roles
Throughout his illustrious career, Franklyn has held several critical leadership positions across various organizations. His profile includes:
- Head of CPG & Retail Sales, Data & Insights at Kinsa - Here, he utilizes data-driven strategies to enhance sales and develop impactful insights.
- Vice President, Grocery at GetUpside - In this role, Franklyn focused on growing grocery partnerships and enhancing the retail value proposition.
- Senior Vice President of Business Development at YouTech (Acquired by Inmar) - Franklyn contributed significantly to business growth and strategic direction before the company was successfully acquired.
- President, Partner at Aperture Marketing Group - A testament to his entrepreneurial spirit, Franklyn led this marketing group, shaping its strategic vision and expanding customers' market reach.
- Vice President, Western Sales at Valassis, Inc. - In this position, he played a crucial role in enhancing sales and developing dynamic customer relationships.
Core Competencies and Skills
Franklyn’s exceptional skill set encompasses strategic planning, solution-oriented consultative selling, retail expertise, and a keen focus on digital innovation. He has demonstrated his prowess in training and development, business development, and relationship management, effectively nurturing world-class teams under his mentorship. His strong leadership abilities are evident in his successes in teambuilding, and he is adept at formulating go-to-market strategies aligned with organizational goals. Moreover, Franklyn possesses robust P&L accountability experience and excels in establishing strategic alliances that drive sustained business success.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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