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    Emily Campbell

    Leading Design @ Vendr.com - Hiring Product Designers and UX Researchers

    Professional Background

    Emily Campbell is a renowned design leader and advisor, recognized for her remarkable ability to help designers evolve into multipliers through a strong foundation in customer-first thinking, iterative practices, and a broader perspective that transcends mere features. Over her extensive career, she has provided guidance and leadership to Product Designers, UX Researchers, Product Managers, Content Designers, and Service Designers, affecting the trajectory of teams across both consumer and B2B sectors. These efforts have contributed to achieving hundreds of millions in annual recurring revenue (ARR), showcasing her impact on both design and business outcomes.

    Her hands-on approach has seen her employ lean and speculative design practices, allowing for the identification of multi-million dollar market opportunities and strategic partnerships. Additionally, Emily’s collaborative efforts with Sales, Marketing, and Product leaders focus on creating cohesive customer experiences, making products that are not just aesthetically pleasing, but also highly usable and effective.

    Throughout her career, Emily has embraced a consistent methodology, utilizing storytelling, directed learning, and inclusive design practices to create a bridge from high-level vision to tangible impact. By engaging in research and discovery, she deepens her understanding of the intricacies of various problems, enabling rapid and iterative testing and implementation of solutions that provide significant value across all stages of the customer lifecycle. Notably, Emily emphasizes keeping her teams focused on generating value by cultivating a deep understanding of the behaviors and desired outcomes of users, effectively master-planning a system that achieves real results.

    A vital aspect of Emily's role as a leader is her capability to motivate, manage, and coach others to embrace these invaluable design skills. She is passionate about design leadership, emphasizing the importance of aligning design initiatives directly with business value. Team members who have benefited from her guidance report feelings of impact and visibility, reflecting her belief that high-performing teams stem from empowered individuals.

    Education and Achievements

    Emily holds a Bachelor of Arts in Economics from Colorado State University, a foundation that supports her analytical approach in design and business strategy. This academic background, combined with her extensive professional experience, equips her with the unique insight needed to merge economic principles with design thinking.

    Her exemplary leadership roles include being the former VP of Design at HackerRank, where she spearheaded design innovation and development, as well as her tenure as the Head of Product Design and Research at Vendr, where she directed strategy and implementation of design projects. Moreover, Emily has contributed her expertise as a Design Transformation Senior Specialist at InVision, where she facilitated the growth of design capabilities within organizations.

    As a creator and visionary, Emily has played a pivotal role in establishing organizations such as Women in AI and Shape of AI, advocating for greater representation and inclusivity in the design and technology industries. Her influence also extends to her contributions to the design community as the Principal at Emily Campbell Design.

    Throughout her career, she has garnered consistent accolades for her ability to create and articulate a visionary future, grounded firmly in insights. Leaders like Brian Thome, VP of Customer Success, attest to Emily's profound impact, stating that she has the rare talent of connecting with individuals at all levels of an organization—providing coaching from C-level executives to junior designers.

    Her colleagues also acknowledge her strategic foresight and operational acumen. Chris Avore, Principal of Design Transformation, notes her exceptional capability in not just envisioning the future but also in empowering others to bring that vision to life. Emily's reputation is such that others have humorously suggested that the phrase 'to Emily' should be turned into a verb, demonstrating her unique skills and unforgettable influence on her peers and team members.

    Achievements

    Emily's career trajectory is dotted with numerous achievements, reflective of her profound expertise and commitment to design excellence. She has held key positions in various organizations, showcasing her multifaceted skill set. As the VP of Design at HackerRank, she led a comprehensive redesign of their platform, enhancing the user experience for millions of developers worldwide. Her innovative leadership helped elevate HackerRank's brand presence significantly within the tech community.

    Her experience at Vendr involved overseeing a team of designers to refine their product offerings, resulting in increased user engagement and satisfaction. Emily’s strategy involved harnessing user testing and feedback loops, which not only expedited design processes but also ensured the end product aligned with customer needs.

    While at InVision, Emily's role as a Director of Experience Strategy involved transforming design methodologies across multiple organizations, enabling them to build products that resonate deeply with users, thus driving business metrics both effectively and innovatively.

    Beyond her direct work in companies, Emily's dedication to fostering a vibrant and inclusive design community is evidenced by her commitment to organizations like Women in AI and Shape of AI. The advocacy work she does not only enriches her professional landscape but also contributes to creating equitable opportunities in the design space for future generations.

    In her advisory roles, she continues to share her wealth of knowledge, imparting valuable insights to numerous startups and established firms alike. Emily is enthusiastic about discussing strategies to elevate design thinking and outcomes. With a focus on taking a limited number of advisory contracts, she invites professionals and organizations looking to leverage her expertise in design leadership and transformation to reach out to her directly.

    Highlights

    Dec 23 · twitter

    Fun concept https://t.co/EU0xVhxO7b

    Fun concept https://t.co/EU0xVhxO7b
    May 28 · twitter

    I don't know if I should feel good or bad that Claude decided it needed to fundamentally alter its approach to a coding problem it had solved 2 minutes earlier.

    Background: Before instructing it to write code, I ask it to create an RFC for its approach and then circulate it to a panel of senior engineers for feedback. Whelp, turns out its panel of internal experts had a lot of feedback.

    I don't know if I should feel good or bad that Claude decided it needed to fundamentally alter its a

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    Emily Campbell
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