Webster University

Russian Presidential Academy of National Economy and Public Administration

Experience in Data Management and expertise in Retail and E-commerce

Brandquad.io is an AI-powered platform with PIM, DAM, and integrated E-commerce analytics; It helps centralise and validate all the product data, and automatically distribute it to retailers.I was accountable for establishing the whole retail department from the scratch. The main target was to partner with key retailers and set API integration with them.𝗖𝗼𝗿𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Led partnership acquisition from lead-generation, negotiations, to signing partnership agreements• Supervised a team of 2 developers and 3 managers, set quarterly and monthly targets, created tools and methodology to help the team perform. • Ensured positive project's ROI, assigned tasks to developers and managers, reviewed technical assignments, worked on UX/UI with designers• Worked on strategic planning, workload prioritisation, business process modelling, analysed sales pipe• Carried out several projects of PIM implementation in Russia and MENA 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Landed more than 𝟱𝟬 partnerships with the main retailers in Russia, ensuring that Brandquad has all the key retailers in its partner-portfolio. • Built 4 integrations-products that compliment the core product of the company, and bring +𝟭𝟬% 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. • Established a new channel for customer generation which brought +𝟳% 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

Brandquad

Head of Retail Business Development

It was a very challenging assignment since there were no focus on E-comerce before, since, there was no team in charge of it and no expertise. The task was to startup e-commerce from scratch and double the sales in e-channel in one year. A cross-functional team of 4 was formed for that project; My role was e-trade marketing.𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Researched global best practices in e-trade marketing in order to generate expertise and generate hypothesis• Worked with designers to create A+ content to boost sales• Collaborated with retailers to test new hypothesis in online marketing (mobile and desktop) and learn which one have a positive affect on sales𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Managed to cover 𝟴𝟬% of the assortment with rich content• Tested several hypothesis that brought real value • Managed to convince the top managers to accept a new workflow with designers and content creators

Colgate-Palmolive

E-commerce manager

Brands: Lady and Mennen Speedstick𝗞𝗲𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Analysed the brands' performance using Nielsen and the sales figures, in order to generate hypothesis that might positively affect brands' market shares.• Worked on portfolio and product development, proposed discontinuation of SKUs and identified which one have a potential for launch.• Worked on development of promotion and pricing strategy for 2018. • Executed analysis of competitors and market mapping based on benefits segments. 𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Created an automated reporting system that has 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱 𝗯𝘆 𝟲𝟬%• Convinced the marketing team to abandon two product launches that would not succeed

Junior Brand Manager

- Adapted Henkel’s sustainability campaign to the local market• Created reports on market shares and distribution • Executed analysis of competition• Designed an SMM strategy for one of the brands• Worked on art works and key visuals with designers and agencies• Ad-hoc tasks𝗞𝗲𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀:Conducted a qualitative research on consumers’ opinion about Henkel’s innovative products. It was sent to SBU and to Russian marketing head, who appreciated the results and asked all other divisions to perform the same research using mine as a benchmark