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Breana Lockett
Founder & Baker at Baked by Bre
Professional Background
Breana Lockett is a dynamic professional with a multifaceted career that spans across fashion, recruitment, and entrepreneurship. With a strong foundation in fashion studies, Breana has combined her creative flair with practical skills to establish a successful business in the culinary world. As the founder of Baked by Bre, she has channeled her passion for baking into a thriving venture that showcases her unique culinary creations. Breana has also cultivated significant experience in human resources and recruitment, having held crucial roles at major companies like Vox Media, Inc. and Capital One. This blend of expertise in both creative and corporate settings positions Breana as a well-rounded professional with a deep understanding of diverse industries.
Education and Achievements
Breana graduated from Montclair State University with a Bachelor’s Degree in Fashion Studies, complemented by a minor in African American Studies. This educational background has provided her with a comprehensive understanding of fashion, culture, and identity, allowing her to approach her work with a unique perspective. Through her degree, Breana honed her skills in design, marketing, and retail, laying the groundwork for her future endeavors.
Her academic journey has been instrumental in shaping her entrepreneurial spirit, which is evident in the creation of Baked by Bre. Here, Breana creates bespoke baked goods that not only satisfy the palate but also celebrate cultural heritage and diversity through flavor and presentation.
Career Development
Throughout her career, Breana has excelled in various roles that leverage her organizational and management skills. As a Recruiting Coordinator at Vox Media, Inc., she played a pivotal role in attracting top talent and fostering a positive recruitment experience. Her previous position at Capital One provided her with invaluable insights into the financial sector, where she utilized her skills to streamline recruitment processes and improve candidate engagement.
Her experience at Nordstrom as a Retail Management Intern allowed her to bridge the gap between fashion theory and retail practice, enhancing her understanding of consumer behavior and retail operations. Additionally, Breana's role as Manager on Duty at Massage Envy equipped her with crucial leadership and customer service skills, as she successfully managed team dynamics and ensured client satisfaction.
Entrepreneurship Journey
Baked by Bre is not just a business; it is a testament to Breana's creativity and determination. The brand reflects her commitment to excellence and her passion for baking, offering a delightful range of products that cater to diverse tastes. Breana's ability to infuse her cultural heritage into her recipes has set her apart in a competitive market, enabling her to connect with a broad audience.
Breana is always on the lookout for new trends and innovative ideas in the culinary world, striving to keep her offerings fresh and exciting. Her entrepreneurial journey highlights her business acumen and her dedication to fostering community through delicious food.
In addition to her impressive career trajectory, Breana is dedicated to serving her community through various initiatives. Her background in African American Studies informs her approach to inclusivity and representation, which she actively promotes through her business practices and community engagement.
Achievements
- Entrepreneurship: Successfully founded Baked by Bre, a baking business known for its unique offerings.
- Recruitment Expertise: Developed significant experience in recruitment at Vox Media, Inc. and Capital One, contributing to the hiring of top talent in competitive industries.
- Internship Experience: Gained hands-on experience in retail management at Nordstrom, enhancing her understanding of customer engagement and product marketing.
- Leadership Skills: Successfully managed customer service operations and team dynamics as Manager on Duty at Massage Envy, showcasing her leadership capabilities.
- Cultural Representation: Actively promotes diversity and cultural heritage through her baking, reflecting her educational background in African American Studies.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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