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Bernhard Luecke
Senior Director Product Support - Global Head of Support Sales & Procure at SAP
Professional Background
Bernhard Luecke is an esteemed leader in the tech industry, currently serving as the Head of Support Sales & Procure at SAP. With his extensive experience in product support and a commitment to customer success, Bernhard plays a pivotal role in guiding organizations on their journey to becoming Intelligent Enterprises. His responsibilities encompass global oversight for support delivery in significant SAP areas such as Sales and Procure, including modules like SAP S/4 HANA and ECC. Within the SAP Product Engineering Board Area, he aims to develop strategies that empower customers and partners in their digital transformation initiatives.
Since mid-2020, Bernhard has been the sponsoring force behind the "Schedule a Manager" program, a pioneering initiative that allows customers to gain direct access to Support Management. This program is designed to proactively prevent critical escalations and ensure timely problem resolution. Moreover, he has successfully passed the torch for the "Critical Work" and "Schedule an Expert" projects, reminiscent of the impactful "Organize for Innovation" project he co-led previously, demonstrating his leadership and commitment to innovative solutions.
In addition to his responsibilities as Head of Support Sales & Procure, Bernhard took on the role of SAP Champion in May 2020. In this capacity, he has created a supportive environment for SAP Technology Ambassadors to thrive within the SAP Community, further amplifying the innovative spirit he embodies.
With over seven years of experience in delivering product support services to global SAP customers, Bernhard has garnered an exceptional reputation for fostering trustworthy relationships with key IT management personnel. His proficiency lies not only in managing complex business-critical support situations but also in enhancing de-escalation efforts within dynamic IT environments. Bernhard’s capacity to bridge communication and understanding across diverse and cross-cultural teams underscores his value in modern organizational settings.
Education and Achievements
Bernhard's educational foundation is rooted in a rigorous study of Engineering Physics/Applied Physics from Bergische Universität Wuppertal, where he graduated with honors, showcasing his commitment to excellence in his academic endeavors. Before that, he successfully completed his secondary education (Abitur) at Carl-Duisberg-Gymnasium Wuppertal with a remarkable score of 1.2. This solid educational background has enabled him to approach his career with a blend of technical acumen and critical thinking, which he applies in his role at SAP.
His career at SAP spans multiple influential positions, demonstrating his professional evolution and adaptability within the ever-changing tech landscape. Before taking the helm as the Global Head of Support Sales & Procure, Bernhard held various leadership roles, including Senior Director Product Support, Head of Global Support Center Spain, and Director of Active Global Support. Each of these positions has equipped him with an intricate understanding of product support frameworks and customer relations.
With a distinct focus on people, processes, and tools, Bernhard has successfully managed various local and global projects aimed at improving service delivery. His ability to create and implement processes that resonate with diverse teams reflects his commitment to fostering inclusivity and collaboration within SAP and beyond. He is also known for his dedication to diversity and inclusion initiatives, which is increasingly vital in today’s globalized work environment.
Achievements
Throughout his career, Bernhard has landed several notable achievements that underscore his expertise and impact in the tech sector. He has been instrumental in developing proactive services tailored to meet the intricate needs of SAP customers, enabling them to navigate the complexities of modern IT environments with ease.
In managing change within virtual and cross-cultural teams, Bernhard has proven to be an invaluable asset to SAP. His dedication to designing effective processes and tools has radically transformed the way teams operate, leading to enhanced collaboration and productivity. Bernhard's unique skill set not only includes technical troubleshooting but also extends to fostering relationships built on trust and mutual respect with clients and colleagues alike.
As an advocate for continuous education and community involvement, Bernhard encourages knowledge-sharing and collaborative problem-solving among his peers. His engagement in the SAP Community as a Champion exemplifies his commitment to nurturing a culture of shared success and continuous improvement.
Overall, Bernhard Luecke's journey through academia and his professional achievements at SAP paint a picture of an inspiring leader dedicated to excellence and supportive partnerships. His drive to empower others and facilitate innovation both within SAP and across the global tech landscape is commendable and reflects his passion for technology and customer satisfaction. He remains a guiding force in the tech industry, enthusiastically working towards transforming businesses into truly intelligent enterprises.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.