Begoña Miñambres

Begoña Barron Miñambres is a professional with over 20 years of experience in Marketing and Communication leadership roles in multinational companies such as HumanGroup, Adecco, and Atrevia.

She is an expert in brand positioning, designing and implementing global marketing strategies (online/offline), comprehensive communication including corporate social responsibility, internal communication, and employer branding.

Known for her dynamic and creative personality, Begoña possesses strong management skills and the ability to adapt to changes effectively.

Her specialties include Marketing, Digital Marketing, Branding/Brand Strategy, Sponsorships, Positioning, Employer Branding, Brand Management, Service Marketing, and B2B Marketing.

Begoña's educational background includes an Executive MBA from IE Business School, a Senior Management Program in Digital Business from ICEMD, Marketing de Servicios from ESIC Business & Marketing School, and degrees in Economics and Business Administration from Universidad Complutense de Madrid and Psychology from Universidad San Pablo-CEU.

She has also completed specialized courses in Digital Marketing and e-commerce expertise from various institutions.

In addition to her professional roles, Begoña has been involved in various organizations, including being a Co-founder at lamesadelucca.com and holding positions such as Director of Marketing and Communication at Atrevia, Director of Marketing at Adecco, among others.