Florent Gutierrez
Florent Gutierrez
Florent Gutierrez is a 360° Marketing Expert with over 10 years of experience in gaming and esports around the globe. He is known for his dedication and innovation in developing unique strategies for content creators, events, and products for brands. His passion for brand marketing, innovation and keeping up with the times is unrivaled. As the Chief Marketing Officer of Team Vitality, he created an entire department to handle Content, Communication, Social Media, Content creators and managed collaboration and ideation with top International brands like Adidas, Renault and Orange.
Before team Vitality, Florent was the International Head of gaming/esports marketing for Red Bull France and from 2015 globally, where he built and led the gaming/esports marketing strategy from scratch in 40+ countries. He established a team of 30+ gaming/esports managers, worked on 120+ event concepts, onboarded and worked with 40+ professional gamers and streamers like Ninja, OG, C9, Gotaga, Daigo (JP), Bonchan (JP), and ignited esports in 40+ countries.
Florent studied at Lycée de Provence and Institute La Forbine and holds a Masters in Marketing, Business Management from Conservatoire National des Arts et Métiers. With a wealth of experience in gaming, esports, and marketing, Florent Gutierrez is a force to be reckoned with in the gaming and esports industry.