Cathy Chang is an accomplished technical marketing leader with a track record of over 15 years of success in the field of B2B and B2C digital marketing and sales alignment. With an MBA in Marketing and Strategy from the University of California, Irvine - The Paul Merage School of Business, Cathy has established herself as a results-oriented professional dedicated to achieving outstanding results through a customer-centric approach. Possessing expertise across a range of domains, Cathy has honed her skills in demand generation, growth marketing, marketing automation, and marketing operations. With a passion for developing high-performing teams, she has helped grow award-winning digital demand generation and marketing operations experts at Palo Alto Networks into a team of over 30 professionals. In her current position as Senior Director of Demand Operations of Excellence (DOPE), Cathy specializes in optimizing global brand execution, digital strategies, and demand generation initiatives for optimal customer reach, revenue generation, and minimal risk.