CEO & Co-Founder, Ambrosia

The majority component of food waste is water. Inside the 1.3 billion tons of food wasted globally each year is 45 trillion gallons of water. Through our proprietary biorefining process, we recover the water and upcycle the residual components into an array of products.Our first product, Veles, an all-natural cleaner made from food waste, launches in January.

Ambrosia

Co-Founder, CEO

Design and lead analytics projects, measuring media campaigns across the Unilever portfolio. Directly manage team of three, indirectly managing another five, as the main driver of skill and career development among junior colleagues. Subject matter expert across internal teams and with clients, advising on measurement strategies that will lead to more actionable and useful insights

Mindshare

Manager, Digital Insights & Analytics

Industrial/Organic is completely reimagining what is possible with food waste. Our solution cycles nutrients back into products, allowing for full utilization of the components of wasted food. Our products - which range from personal care ingredients to livestock and poultry nutraceuticals - prove that food waste is a useful resource. We also disrupt the traditional waste processing model. We break up food waste processing in a way that is less disruptive to communities, while being as close as possible to where waste is generated.I/O is now Ambrosia.

Industrial/Organic

CEO, Co-Founder

Working with brands, agencies, and startups on a variety of objectives. Deep understanding of all facets of digital marketing. Skilled in creating marketing plans through research and consumer insights. Has been an innovator in past positions on the topics of goals, measurement, and ROI.

Freelance

Developed the agency's approach to analytics for PR and social media clients in tech, beauty, and retail. Played an integrated role between PR and social media teams, consulting with both sides of the house on how to holistically track and and measure their efforts. Leveraged insights to advise clients on their target market, competitors, and campaigns. Introduced social listening as a content strategy tool; advising community managers on content curation, original content, and audience engagement.

Kaplow Communications

Director, Research & Analytics

First analytics hire in an autonomous role with award winning healthcare marketing agency. Started the department and brought senior leadership's attention to the opportunities available with data-driven capabilities. Introduced analytics as an agency offering to clients and internally, educating others in the advantages of measuring campaign performance and industry trends. Performed marketing mix models to optimize campaigns through re-segmenting, channel spend, and execution. Achieved 400% organic growth through selling services and products to existing clients, achieving close to $1MM in revenue.

Cline Davis & Mann

Senior Analyst

Launched a variety of digital marketing campaigns. Wore many hats in addition to production, as the role also included UX design, technical and spec writing, strategy, and new business. Managed internal product development, including a consumer advocacy platform that was spun off and sold to Sprinklr.

BRANDERATI

Lead Producer

Improved reporting process for merchandise revenue in a new position created to fix a manual paper trail that was causing major errors in royalty payments, Marvel's main source of revenue at the time. After researching the problem and working out a new solution, advocated internally across many departments in order to successfully change behaviors. Also worked with each manufacturer making Marvel products to convince them to change their way of doing business, usually coming up with a tailored solution for each. After achieving nearly 100% improvement in royalty reporting accuracy with domestic merchandisers, began traveling internationally to make presentations on the new process and meet one-on-one meetings with manufacturers for the same customized approach that worked domestically.Witnessed the changes from the release of Iron Man, the first movie made by Marvel Studios, to the Disney acquisition.

Marvel Entertainment

Business & Solutions Analyst

Processed design approvals for licensed consumer products with major brands.  Mastered effective communication of constructive feedback and creative direction to designers, successfully reducing production time and speeding up the approval process, resulting in fewer revision rounds.  Worked closely with sales teams to ensure they had the latest information on new and approved designs to share with buyers.