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Aubrey McClure
Worldwide Promotions & Partnerships Executive at Sega of America, Inc.
Professional Background
Aubrey McClure is a distinguished senior-level marketing executive with extensive experience in strategic planning, partnerships, and product management within the dynamic realms of film, television, gaming, and consumer products. Over the years, Aubrey has developed a keen understanding of what drives powerful marketing initiatives, enabling her to secure and execute integrated campaigns that deliver outstanding return on investment (ROI). Her career is highlighted by collaborations with some of the world's most recognized and influential brands, including Activision, Coca-Cola, Disney, Facebook, McDonald’s, PepsiCo, and YouTube.
Aubrey began her professional journey and has expertly navigated the marketing landscape since then, showcasing her ability to adapt and lead in various contexts. Her proven track record at major organizations speaks to her strategic mindset and effectiveness in developing partnerships that yield lasting success. As a Worldwide Promotions & Partnerships Executive at Sega of America, Inc., she demonstrated her innovative approach and keen insight into market trends, positioning Sega's campaigns in front of vast audiences.
With a rich background that includes roles such as Head of Global Partnerships & Promotions at Activision and SVP of Global Promotions & Consumer Products at Lionsgate, Aubrey has continually demonstrated her adeptness at creating and nurturing high-profile partnerships. Her previous role as Partnerships Adviser at Warner Bros. Pictures also underscores her capability in navigating the intricate relationships that are crucial in the entertainment industry. Her tenure at Lionsgate, where she served as both Vice President and SVP for Promotions & Licensing, allowed her to further refine her strategy, product management, and promotional outreach, ensuring that exceptional value was delivered to clients and consumers alike.
Beyond her executive roles, Aubrey's previous experiences further solidify her reputation as a leader in the marketing space. From acting as Account Services Manager at Alloy Media + Marketing to managing theatrical promotions at MGM, each position has contributed to her expansive skill set. These roles equipped her with the tools necessary to effectively manage campaigns that resonate with diverse audiences across various platforms.
Education and Achievements
Aubrey McClure's educational background lays a strong foundation for her successful career in marketing. She pursued a Bachelor of Arts in Communications at Denison University, where she honed her abilities in communication strategies and media relations. To broaden her understanding of international markets and media, she furthered her education at the University of Westminster, specializing in International Media Studies. This combination of academic expertise has enabled Aubrey to approach marketing with a global perspective, understanding the nuances of different cultural contexts, which is essential in today’s interconnected media landscape.
Her career achievements are noteworthy as she has consistently delivered significant results for the companies she has worked with. Known for her skills in securing lucrative marketing partnerships, creating compelling campaigns, and pioneering strategies that align with corporate goals, Aubrey has become a sought-after professional in her field. Her leadership has often resulted in enhanced brand visibility and increased market share for the companies she represented, thereby reinforcing her reputation as a results-driven marketing executive.
Notable Achievements
- Successfully executed high-impact marketing initiatives that contributed significantly to brand positioning and market penetration for leading global brands.
- Built and nurtured key partnerships with major corporations, enhancing collaboration opportunities and creating synergies that drive mutual success.
- Developed and managed integrated marketing strategies that have repeatedly shown strong ROI, demonstrating her proficiency in leveraging marketing spend for the best possible outcomes.
- Recognized for her innovative approach to product management and promotional campaigns, often breaking new ground within the industry.
- Actively participated in shaping strategic direction for marketing efforts across various companies, leading to transformative changes and enhanced operational efficiencies.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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