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    Ashish Desai

    VP of Product at Handshake

    Professional Background

    Ashish Desai is a highly analytical product executive with a wealth of experience in various domains including Product Management, Product Strategy, General Management, and Engineering. Over the years, he has developed a profound passion for enhancing user experiences and addressing significant challenges in collaboration with a talented team. His career path has seen him dive into diverse roles that showcase his versatility, ranging from B2B SaaS platforms to vibrant eCommerce ventures and dynamic labor marketplaces.

    Most notably, Ashish has made a remarkable impact at 99designs, where he started as the first product manager. Under his leadership, the product team has expanded from its nascent stages to over 20 dedicated professionals in Product, Design, and Analytics across offices in Oakland and Melbourne. During his tenure spanning six years, he played an instrumental role in transforming 99designs from a modest logo design crowdsourcing platform aimed at micro businesses into a global creative powerhouse frequented by elite Fortune 500 clients and agencies. This evolution has included projects ranging from branding for Amazon private label clothing to creating Apple TV applications and producing videos in seven languages across numerous countries.

    As a family man, Ashish is the proud father of two energetic boys and balances his professional life with his personal interests, including a long-standing admiration for Duke basketball and a newfound enthusiasm for the NBA, particularly cheering for LeBron James.

    Education and Achievements

    Ashish Desai's educational background underscores his commitment to excellence and comprehensive knowledge in his field. He obtained his MBA in Marketing and Finance from the esteemed Kellogg School of Management, which has equipped him with a deep understanding of market dynamics and strategic thinking necessary for effective product management. Prior to this, he earned a Master of Science in Electrical Engineering from Stanford University, further solidifying his technical foundation.

    His undergraduate studies at Duke University in Biomedical Engineering and Electrical Engineering provided a unique interdisciplinary approach that has greatly influenced his perspectives on product strategy and user experience design. His solid academic credentials paired with extensive professional experience contribute to his effectiveness in leadership roles and strategic decision-making.

    Notable Professional Roles

    Throughout his career, Ashish has held numerous prominent positions that underline his expertise and leadership abilities. As the Vice President of Product at Handshake, he has driven product initiatives with precision and insight. His role as Chief Product Officer and Vice President of Product at 99designs was defining moments in his career where he spearheaded product strategies that aligned with evolving user needs and market trends. He started as Senior Director of Product Management at the same company, where he cultivated his skills in managing diverse product portfolios and enhancing user engagement through innovative solutions.

    Prior to his impactful journey at 99designs, Ashish served as the Director and General Manager at Treat.com under Shutterfly, where he led product development initiatives and managed cross-functional teams. His earlier roles include Senior Business Manager for Greeting Cards at Tiny Prints (also acquired by Shutterfly) and Director of Product Management at StrongMail Systems, where he laid the groundwork for future growth in product offerings.

    Furthermore, his career began at Analog Devices as a Strategic Project Manager, where he coordinated crucial projects that required cross-disciplinary collaboration and strategic foresight. Ashish also honed technical expertise during his time at Agilent Technologies, first as a Lead Technical Engineer and then as a Senior Development Engineer. These foundational roles in engineering provided him with a unique perspective that informs his decisions in product management today.

    Skills and Expertise

    Ashish possesses a diverse skill set that enhances his ability to lead, strategize, and innovate. His expertise spans across various domains crucial for product development including Strategy, Product Management, UX/UI Design, Agile methodologies, A/B Testing, User Research, and Analytics. Furthermore, his knowledge of the eCommerce landscape, SEO strategies, SaaS platforms, B2C and B2B ecosystems, Internationalization, and Online Marketplaces makes him a valuable asset in any executive role. His proven track record of implementing data-driven decision making and strategic planning highlights his commitment to excellence and continuous improvement.

    With a clear focus on solving meaningful problems, Ashish Desai remains dedicated to optimizing user experiences in a rapidly evolving technology landscape. His future endeavors promise to further extend his expertise and influence in product management and beyond.

    Related Questions

    How did Ashish Desai develop his expertise in product management across various industries?
    What strategies did Ashish Desai implement to grow the 99designs product team to over 20 people?
    How has Ashish Desai's educational background influenced his approach to product strategy?
    In what ways has Ashish Desai's work at 99designs contributed to the evolution of the global creative marketplace?
    What insights can Ashish Desai share about enhancing user experiences in digital platforms?
    How has Ashish Desai balanced his professional journey with his personal interests as a father and a sports fan?
    What were some of the key challenges Ashish Desai faced while transforming 99designs into a creative platform for Fortune 500 companies?
    How does Ashish Desai envision the future of product management in the evolving tech landscape?
    Ashish Desai
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    Location

    San Francisco, California