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Anne-Marie Gebbink
Team Lead / Senior Master Data Consultant at IMPACT A/S
Professional Background
Anne-Marie Gebbink is a highly skilled and passionate IT project manager and B2B tech product marketer with over two decades of experience in the technology industry. Her career spans across multiple geographies, which has allowed her to collaborate effectively with colleagues, customers, partners, and suppliers on a global scale. With a particular focus on projects that sit at the intersection of technology and people, Anne-Marie specializes in areas such as Master Data Management (MDM), Product Information Management (PIM), Business Intelligence (BI), Data Warehousing (DWH/DWA), Cloud solutions, Microsoft Azure, as well as cutting-edge advancements in Artificial Intelligence (AI) and Machine Learning (ML).
Anne-Marie’s professional mission centers around bridging the gap between business and IT. She has a unique ability to understand the technical aspects of projects while translating them into business value. This duality allows her to comprehend high-level business requirements and transform them into actionable software designs that can be seamlessly implemented.
In addition to her robust technical skills, Anne-Marie possesses exceptional communication and writing abilities, holding fluency in multiple languages including English, Danish, Dutch, French, Italian, and German. Her analytic skills are commendable, as she has the capacity to absorb complex software topics, distill them into their essence, and communicate findings in an easily digestible manner. Her extensive experience as a product marketer has equipped her with valuable insights into market requirements, particularly regarding the importance of achieving a 360° customer view.
As a product marketer, Anne-Marie adeptly utilizes modern communication tools to maintain momentum and keep customers informed. Her comprehensive understanding of the digital landscape is crucial in enabling the digital transformation of the customer journey. She is well-versed in SEO, SEM, Social Media strategies, inbound marketing, marketing automation tools such as HubSpot and Pardot, as well as Customer Relationship Management (CRM) systems like Salesforce, coupled with website analytics.
A hallmark of Anne-Marie’s leadership is her commitment to creating an inspiring work environment that motivates team members while ensuring that deadlines and quality standards are met. She consistently cultivates a culture of collaboration and innovation, making her an asset to any organization in which she serves.
Education and Achievements
Anne-Marie Gebbink has a solid educational foundation that has significantly contributed to her professional expertise. She holds a Master’s Degree in Political Science and Government from the University of Antwerp and Aarhus, demonstrating her strong analytical and strategic thinking skills. In addition to her master’s education, she studied at Eemland College Noord (Het Nieuwe Eemland) in Amersfoort, where she completed her high school education.
Her academic journey continues with a Bachelor’s Degree in Marketing from the prestigious International Advertising Agency (IAA), positioning her well for her future roles in product marketing. Further enhancing her knowledge, she pursued additional master’s level courses in Strategy and Management at Aarhus University. In an age where effective communication is paramount, Anne-Marie also holds a Master’s Degree in Language Interpretation and Translation, which is EU certified, covering French, Italian, Danish, and Dutch at the University of Antwerp.
Her diverse educational background not only enriches her understanding of the tech industry but also equips her with the necessary skills to excel in various roles across global markets.
Professional Timeline
Anne-Marie’s professional journey includes significant roles that speak volumes about her expertise and commitment to excellence. Currently, she serves as the Team Lead and Senior Master Data Consultant at IMPACT A/S, where she utilizes her experience to guide teams while ensuring the delivery of high-quality data solutions. Prior to this role, she was the Senior Master Data Consultant at the same firm, showcasing her growth within the organization.
Earlier in her career, Anne-Marie held the position of Head of Global Product Marketing at TimeXtender, where she played a pivotal role in shaping marketing strategies that resonated with diverse markets. She also spent time as the Global Product Marketing Manager at TimeXtender, further solidifying her expertise in the field.
Before joining TimeXtender, Anne-Marie served as the Marketing Manager EMEA at Stibo Systems, harnessing her exceptional marketing skills to drive growth and enhance brand visibility across Europe, the Middle East, and Africa. Her tenure at Stibo Systems also included being the Global Marketing Coordinator and Pre-sales Consultant, which provided her with extensive insights into customer needs and strategies. Lastly, her journey in the tech space began at Stibo Catalog/Systems, where she served as a Project Manager and Business Consultant, fueling her passion for combining technology with optimal business solutions.
Achievements
Anne-Marie Gebbink's career is marked by numerous achievements that highlight her dedication and expertise in the technological landscape. One of her notable accomplishments includes successfully executing multiple large-scale projects that bridged the gap between IT and business, ensuring the integration of seamless data solutions that enriched customer experiences. Her deep understanding of Master Data Management, Product Information Management, and Business Intelligence has consistently led to enhanced operational efficiency and customer satisfaction.
In her role as a product marketer, she has implemented innovative marketing strategies that have significantly improved market positioning and brand recognition for the companies she has worked with. This includes leveraging her comprehensive knowledge of modern communication tools and digital marketing strategies to adapt to the evolving marketplace, demonstrating her ability to pivot and tailor approaches based on market needs.
Anne-Marie's ability to communicate complex ideas clearly has also been a key driver in her success, enabling her to forge strong relationships with clients and stakeholders alike. Her multi-language proficiency not only aids in her communication but also expands her reach in the global market.
Through her years of dedicated service in various capacities, Anne-Marie Gebbink has consistently demonstrated an unwavering commitment to excellence, making her a prominent figure in the IT project management and B2B technology marketing sectors. Her passion for technology, combined with her keen understanding of business dynamics, continues to propel her toward new heights and inspiring opportunities.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.