Anita Samojednik

Anita Samojednik is a seasoned senior business executive with a strong entrepreneurial spirit and a dedication to customer-centric strategies. She excels in propelling multinational businesses to profitable growth by employing cutting-edge data science-based go-to-market strategies, operational efficiency, and teamwork. With a solid background in managing double-sided marketplaces, digital platforms, and e-commerce enterprises, she incorporates advanced tools like machine learning and artificial intelligence into her operational frameworks.

An expert in cost reduction and process optimization, Anita is adept at cultivating top-tier workforces through promoting staff morale and excellence. She has overseen large-scale organizations with over 4,000 employees across the globe, established and managed shared service centers in onshore and offshore locations, effectively outsourced intricate work related to Customer Service, Technical Support, Sales, and Engineering/Data Science disciplines. As a perceptive leader, she possesses exceptional interpersonal skills that enable her to convey goals and strategies efficiently to stakeholders at all hierarchical levels.

Anita Samojednik holds a diverse educational background, having studied Business Administration and Operations during her MBA at Columbia Business School, an Artificial Intelligence Programme at Saïd Business School, University of Oxford, Operations at London Business School, and Psychology at The New School. With such a robust educational foundation, she blends business acumen with technological expertise seamlessly to drive organizational success.

Throughout her career, Anita has held pivotal roles in renowned organizations, including serving as the CEO, Chief Operating Officer, and Advisor at Paro.ai, President of Groupon International, Senior Vice President Global Operations, Head of Global Operations, Vice President of Global Customer Operations, and VP of International Customer Service and Global Outsourcing at Groupon, among other notable positions at Geeks Rule, Ladders, United Nations, Vonage, and EasyLink (Premiere Global Services). Her rich professional experience across diverse industries underscores her versatile leadership capabilities and problem-solving prowess, making her a highly respected figure in the business realm.