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Allison ("Ali") M. Wing
CEO + Brand/CX/Growth Leader + Board / Advisor + Investor
Allison ("Ali") M. Wing is a growth-focused CEO and Board member with a specialization in consumer brands, technology, and healthy living.
With a background in building both venture-backed startups and transforming large public companies, Ali excels in brand building, entrepreneurship, and data-driven growth strategies.
Her expertise spans across various industries including consumer goods, retail, health/wellness, technology, and food, with a passion for addressing significant consumer challenges, especially within the health sector.
Ali is recognized for her strategic thinking, capability definition, talent attraction, and leadership in driving high-performing, cross-functional, and agile teams to achieve growth goals.
She is well-versed in areas such as innovation, brand strategy, customer experience, marketing, leadership, corporate strategy, and more, with a strong focus on growth marketing, customer data analytics, and CRM.
Her educational background includes an MBA from Northwestern University's Kellogg School of Management, a Doctor of Law degree from Northwestern University Pritzker School of Law, and a Corporate Director Certificate from Harvard Business School Executive Education.
Throughout her career, Ali has held various roles such as CEO at Oobli, Chief Consumer Officer at Neue Health (NYSE: NEUE), Founder of giggle, and CMO & EVP Digital at Maurices, among others.
She has also contributed her expertise as an advisor or board member to several organizations like Learn to Live, Inc., Loop, Bazaarvoice (NASDAQ: BV), and Casey's General Stores, Inc. (NASDAQ: CASY), showcasing her diverse experience and leadership in the industry.