Alfredo Rubina

Alfredo Rubina is a visionary professional advocating for customer-centricity in financial institutions through smart technology integration, emphasizing AI/ML, data, and cloud solutions.

With a strong belief that technology changes must align with delivering desired results and adding value to customers, Alfredo strives to enable financial technology to address real challenges, uncover new opportunities, and enhance business value.

As the Managing Director / Vice President Financial Services at SoftServe and with prior extensive experience at major organizations like Markit Digital, IHS Markit, and Interactive Data, Alfredo Rubina brings a wealth of expertise and leadership in driving innovation and growth in the financial services sector.

Alfredo Rubina's strategic roles as an Executive Director, Head of EMEA, and in Business Development & Sales demonstrate his comprehensive understanding of market dynamics and customer needs, underlining his commitment to fostering meaningful change in financial technology to ensure long-term industry relevance and success.

Through his diverse professional journey that includes leadership positions at prominent companies like IS.Teledata AG, Teledata Börseninformationssysteme, and Investment Banking & Savings Banks, Alfredo Rubina has honed his skills in technology integration, business development, sales, and customer relationship management, making him a pivotal figure in shaping the digital transformation landscape of financial institutions.