Ian Wishingrad is a renowned marketer, entrepreneur, and creative director based in Scarsdale, New York. He is the co-founder of Three Wishes Cereal and the founder of BIGEYEDWISH, an award-winning agency. Ian began his career working for leading brands such as AT&T, Diageo, and Nestle at his advertising agency. With a strong passion for building brands and creating big ideas, he established Three Wishes Cereal with his wife Margaret, after struggling to find a good option for their six-month-old son. Alongside Three Wishes, Ian worked as the Director of Creative Development at United Entertainment Group, where he oversaw brands such as P&G Beauty, Frito-Lay, and General Mills. He also served as a Senior Manager of Creative Development at Vimeo, where he helped establish the Vimeo brand and partnered with Hollywood studios. Ian's remarkable achievements include several awards and accolades, including a Best in Show award, Gold & Viral Promotion, and a Magna Cum Laude degree from the S.I. Newhouse School of Public Communications at Syracuse University. He is also an Impact Council Member at Fast Company, a board member of the esteemed Newhouse Network and a former host at Adweek. Away from work, Ian enjoys traveling and spending time with his family.