Markus SchwarzerBerlin, Berlin, Germany
Co-Founder and CEO of Cyanite ( and Groovecat
Experienced in strategic planning, business modelling, innovation and music-tech. Published writer on business model innovation in the music industry. Failed musician turns business executive.

Very passionate about music – some call me a walking music dictionary – and tech. Early mover in music AI. I believe that we need a lot of human brains and opinions to figure out to what extent we want to allow artificial intelligence into the creative process. Happy to have a discussion about that!

Cyanite is our approach to bring man and machine together in the music industry. We create free solutions ( and help companies like Filmmusic, SWR, or MDIIO to bring their catalogs to the next level. We prefer tangibility over complexity and empathy over anonymity. And most of all we love to craft the future together with our partners and clients - ideas are our fuel. Music our passion.
Jan 2019 - Current
Cyanite quantifies the emotional value of music. We use a new approach to machine learning and the perfect user dataset for the purpose to give you tailor-made insights into all the songs in the world.
Guest Lecturer
Popakademie Baden-Württemberg
Apr 2018 - Current
Holding lectures on topics like starting a startup in the music space and business modelling your idea next to my friend and co-founder Jakob.
Co-Founder and CEO
Sep 2016 - Apr 2020
Groovecat is the biggest community for capturing and sharing music moments - these fractions of time where the music perfectly aligns with your mood and environment. Groovecat‘s music data empowers smart AI solutions for the music industry.
Co-Founder and Head of Marketing
Serve & Volley Records GbR
Sep 2013 - Sep 2014
Project Manager
shoot music
May 2013 - Sep 2014
Verstärker Medienmarketing GmbH
May 2013 - Sep 2014
Verstärker Medienmarketing GmbH
Jan 2013 - Apr 2013
Grand Hotel van Cleef GmbH
Apr 2012 - Sep 2012
Popakademie Baden-Württemberg
Master of Arts (M.A.), Music & Creative Industries
Georg-August-Universität Göttingen
Bachelor of Science (B.Sc.), Business Administration
Københavns Universitet - University of Copenhagen
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