Alicia Massey is an experienced marketing professional with a successful career spanning 18 years, working across several industries, including telecommunications, utilities, manufacturing, and real estate. She has an impressive background in developing strategic marketing initiatives, launching new products and campaigns, with a focus on generating revenue and cultivating new business. Her diverse skillset includes strategic marketing, analytics, financial modeling, event planning, channel marketing, social media, lead generation, as well as market research and public relations.
Alicia has a Bachelor’s degree in Communication Studies with a minor in Spanish from the University of North Carolina at Wilmington and a Master’s degree in Business Administration (M.B.A.) from Meredith College. She has held several high-profile marketing positions with prominent companies throughout her career and is presently a Manager of North America Telecom, Media & Entertainment Vertical and ABM Marketing at Red Hat. In her role, Alicia leads the Account-Based Marketing Team, Telecommunications Team, and delivers a range of strategic marketing initiatives across the organization.
Throughout her professional career, Alicia has cultivated a rich network of relationships with industry leaders, peers, and mentors, and has distinguished herself as an accomplished marketeer with a strong strategic vision. Her extensive experience in the telecommunications industry combined with her expertise in corporate programs and financial modeling has made her a sought-after contributor to several industry publications and forums.