Brandon Lee, a seasoned business manager at Samsung Electronics America who hails from HQ, is a force to be reckoned with in the US Consumer Electronics landscape. With over a decade of experience negotiating SKU placement at major retailers, he's a pro at channel differentiation strategy. Lee boasts a background in mechanical engineering, and holds a BSc and MS degree in Engineering from Yonsei Univ. and an Executive MBA from Seoul Nat'l Univ. Fluent in both Korean and English, Lee has built a reputation as a proactive, positive, and open-minded individual who's always willing to adapt to new challenges. Prior to joining Samsung Electronics America, Lee served as a product manager at Samsung Electronics Visual Display where he focused on product line-up strategy and disruptive innovation.