John ExleyNew York, New York, United States
Bio
I love God, my family, and my friends more than anything in the world. I think my background is somewhat unique: I was homeschooled by my mom until the 10th grade, am a born-again Christian, and (after growing up in a small town in upstate New York called Bristol) spent much of my teenage years playing basketball in Rochester's inner city. I love building loyal relationships and studying the patterns of successful people. DETAILS: I was born in Rochester, NY (Dayton Street). I am grateful to have an amazing extended family of relatives and close friends. Currently, I work for a mobile advertising startup in NYC called YieldMo and manage a recording artist named Kivvy. In May 2012, I graduated from Clarkson University with an Interdisciplinary Engineering & Management degree. In September 2011, I worked alongside Founder/CEO Adi Sideman to launch his startup (YouNow) onstage at TechCrunch Disrupt in San Francisco. During the summer of 2011, I interned for Hashable in NYC and focused on ways of activating new users. Back in 2010, I studied abroad at the National University of Singapore in the spring and then attended American University in the fall as part of the Washington Semester Program (which included a month traveling across China). GOALS: I am very passionate about the Internet and entrepreneurship, and I aspire to one day build a business that reaches profitability, gets acquired, and/or goes public -- to ultimately provide an avenue whereby I might help the friends and family I care so deeply for. In the end, loyalty is the legacy I am obsessed with leaving. PERSONALITY: My personality is founded on my love for helping people. God is my foundation, relationships are the science behind my happiness, coffee (which I always double-cup) can be my fuel, technology is my muse, traveling = my source of discovery, fashion is my self-expression, and helping others is my bread and butter. SPECIALITIES: Networking, Business development, Blogging, Writing, Sales & Marketing, Branding, Social Media Marketing, Microsoft Dynamics CRM, Technology evangelist, Getting people energized.
Social
Experience
Sales/Product
Yieldmo
Oct 2012 - Current
In October 2012, I joined forces once again with the core founding team that I interned for at Hashable (Mike Yavonditte, etc.) to focus on rethinking mobile advertising. Initially started working under Teddy Jawde (VP of Products) doing product stuff through our Thanksgiving-week launch. In 2013 I will shift gears and focus 100% on sales. Our goal is to build a different kind of mobile ad company. Email me at john@yieldmo.com if you'd like to learn more about our platform!
Marketing Coordinator
YouNow
Sep 2011 - Oct 2011
During my senior year at Clarkson, I went to New York City for a week and worked side-by-side Founder and CEO Adi Sideman to produce YouNow's launch presentation at the TechCrunch Disrupt conference in San Francisco. We organized six beta users to broadcast live during our demo, rehearsing with them endlessly during the week leading up to the conference. On September 11, 2011, we flew from JFK to SFO and spent the following week in San Francisco for the conference. While Adi demo'd YouNow to the judges and the audience, I drove the presentation in the background - managing three laptops and Adi's iPhone. Additionally, I was fortunate enough to be interviewed in the New York Times (http://bits.blogs.nytimes.com/2011/09/13/at-techcrunch-conference-gossip-and-talk-of-a-bubble/) about the technology bubble. After returning from the conference, I interned for YouNow remotely from Clarkson for 4 weeks. I wrote about YouNow's launch here: http://blog.younow.com/2011/09/27/what-it-feels-like-on-stage-at-techcrunch-disrupt-the-highlights-of-younows-launch/ (TechCrunch's post here: http://techcrunch.com/2011/09/12/younow/).
Intern
Hashable
May 2011 - Mar 2012
Everything I worked for the past few years led me to one startup: Hashable. In fact, being a member of the Hashable team had been a dream of mine since fall 2010. As a user support and community management intern, I was focused on activating and encouraging new users to test Hashable and transition from 'casual' to 'frequent' users. I helped get users excited about using Hashable and created educational materials on the many fun and productive ways of using it to keep track of your network. Additionally, I helped organize two events for interns in NYC that Hashable sponsored. We had around 120 interns attend each event, and brought in some very successful entrepreneurs as speakers (including my heroine Rachel Sklar of Change The Ratio, Alexis Ohanian of Reddit, Dina Kaplan of Blip.tv, and Christina Cacioppo of Union Square Ventures). I spearheaded a partnership with the NY Creative Interns and secured sponsorships from the likes of TechStars NY, Meetup, Shelby.tv, and Zaarly.
Marketing Intern
Syncables
Jul 2010 - Apr 2011
The story continues. Originally, I began as an unpaid intern working with the President & CEO, Kent Heyman, during May 2009. This past summer, I joined the team as a marketing intern! I monitored Syncables' brand mentions across the web and responded to both negative and positive feedback on the synchronization product where appropriate. Additionally, I assisted in creating newsletters and managing Syncables' social web presence: from outlining a blog series to engaging with customers on Twitter and Facebook. I continued interning (remotely) for Syncables from Washington, D.C. during the fall. During the winter I took on a semester-long co-op with the company. It was my responsibility to develop a beta program and to help define the positioning strategy for an unreleased product called LivePlay (http://liveplayapp.com/).
Blogger - Host – Emerging Leader Interviews
Nextvoice247
Jul 2009 - May 2010
Working directly with Founder and CEO Gilbert Melott, I served as a blogger for Nextvoice247: a Multimedia Professional & Personal Development Network. As an unpaid intern, I blogged about Generation Y, networking, college leadership development, and early-stage startups lead by young entrepreneurs. I also hosted an emerging leader interview series. Ultimately, I helped provide a resource that brought value to and promoted additional traffic for the company's website and community.
Materials-DMR Process Owner
GE Transportation
Jun 2009 - Aug 2009
- As an intern, I was the process owner of the Defective Material Return (DMR) process for all purchased parts in GE's Grove City (Pennsylvania) Engine Plant. The plant purchases $450M of material per year. At any given time, it holds over $600k of defective materials in process. I was responsible for ensuring that all supplier related DMR’s were processed in a timely manner. - - I worked cross-functionally with the Materials Team, Engineering, Quality, Production, and externally with Suppliers to ensure defects were processed and transacted correctly. I submitted a business proposal to redesign the process and implement improvements utilizing Lean concepts (proposal was not implemented). I also created $250k worth of shipping notices that removed almost 50% of defective materials from inventory. - - - At the conclusion of my internship, I won the "Most Likely to be Next CEO" award at the GE Transportation Intern's Banquet.
Founder
Sustainable Synergy
May 2009 - Nov 2009
- While still President of the Collegiate Entrepreneurs' Organization (CEO), I organized a conference with angel investor and serial entrepreneur Jerry Hacker at his personal estate in the Adirondacks. We invited 12 student members of CEO to meet with Mr. Hacker, several investors, and inventor/Clarkson Professor Ken Visser to discuss multiple business opportunities. - - From this gathering, I founded Sustainable Synergy: a student-run organization that seeks to improve the energy usage of Clarkson by helping implement alternative and renewable energy solutions. During the summer of 2009, I assembled a leadership team of diversely-talented students and created an organizational structure for the club. It was a unique experience where I tried to lead the club in committing itself to a clear vision for existence, establishing a foundation for succession, and in creating a plan to gain momentum at the start of the fall semester. - - - Today, the club has sustained its rapid growth, succeeding in its first project of installing solar panels on Cheel Arena.
Primary Assistant/ Unpaid Intern for President
Syncables
May 2009 - May 2009
- I served as the primary assistant to the President and CEO (Kent Heyman) of the world's leading provider of Synchronization and Migration Software in the midst of launching its “first version” software product (see Syncables: http://www.syncables.com/). I created a PowerPoint presentation to be used in potential M&A’s and client interactions while also writing a company story detailing the compelling transition the startup made following its infancy. - - I also published an article on Unpaid Internships and how I secured this (although brief) thrilling position; explaining how I worked without compensation because of my passion for the technology field and my desire to gain direct knowledge from a successful leader (07.07.09, Unpaid Internships: A Secret to Success for Gen Y http://under30ceo.com/2009/07/07/unpaid-internships-secret-to-success-for-gen-y/).
Co-Founder and Chairman
Business Analysis Team (Collegiate Entrepreneurs' Organization)
Oct 2008 - May 2009
- While President of the Collegiate Entrepreneurs' Organization (CEO), I co-founded the Business Analysis Team as a subcommittee of CEO to perform in-depth evaluations of current and potential business endeavors for the club. We implemented a Point Of Sale information system to the club's student run business, the Kiosk, that made inventory management more efficient and enabled effective financial reporting. I established a partnership with local start-up North Country Farms, developing marketing strategies to sell their wheat pancake mix that enabled us to raise approximately $385. - - Also, I organized the Elevator Pitch Competition and raised $3,500 to bring in the distinguished author of "The Toilet Paper Entrepreneur" & CEO of Obsidian Launch, Mike Michalowicz, as keynote speaker and judge. Thanks to the close mentorship of Daniel Xavier, I learned a lesson in the value of extending ownership of the event to the BAT team members (it was at this point that the team became fully engaged and our preparation really took off). We welcomed the campus and community to attend and celebrate entrepreneurship. Matt Wilson (Co-Founder of Under30CEO & former president of Bryant University's CEO chapter) also gave a speech and judged the competition. The other judges included the Dean of Clarkson's School of Business, Tim Sugrue; Mrs. Karen Collins (the wife of Clarkson University's President Tony Collins), and Scott Bradley (the PR/Marketing Director for Obsidian Launch at the time).
President
Collegiate Entrepreneurs' Organization (CEO)
Sep 2008 - Dec 2009
- As President, an immediate challenge I faced was the resignation of our faculty advisor & the highly emotional divisions internally between the club members & externally with Clarkson's School of Business (CUSB). I helped broker an agreement with the CUSB Dean in which our economics prof. & the Deputy Director of Clarkson's Shipley Center for Innovation assumed ‘co-advisor’ roles. - - Meanwhile, I worked super hard to drive the club out of its disarray & unite the members. Working closely with our COO, I helped write & implement a constitution. We launched a website, encouraged members to create new committees (I helped one freshman start “CEO Consultants” & create a fundraising team with the Engineers Without Borders club as its 1st project), & implemented a plan for ‘absolute transparency’ within our Executive Board. Transparency was crucial for us to reestablish trust with the entire organization. I created detailed agendas for every meeting & we shared them with the whole club. To provide better decision making, I co-founded the "Business Analysis Team" (see below). - - - My goal was to develop CEO into a vehicle for spreading entrepreneurship across campus & unifying students from different majors together. Along with CEO Consultants partnering on fundraising projects with other organizations, I also thought this goal could be realized via CEO becoming a sort of incubator/birthplace for other student run clubs. To encourage learning, I organized Clarkson's 1st Elevator Pitch competition (detailed below). - - - - Before becoming President, I volunteered 30+ hours for our Breast Cancer Awareness Month initiative, helping to raise & donate nearly $7,000 while contributing to our club winning "Best Fundraising Idea" at the National CEO Conference in Chicago. - - - - - Finally, while attending my last National CEO Conference as President in October 2009, I was able to speak on several panels about how we successfully grew & recharged the culture of our club.
Student
Technological Entrepreneurship - Clarkson University
May 2008 - Jun 2008
As part of Clarkson University's Global Business Program, I traveled to Rome, Italy to visit local startups and multinational corporations while taking a semiweekly course in the language and culture of Italy. I developed a better understanding of international business practices, specifically the importance of having a strong cultural familiarity before starting a new project or company overseas.
Human Resources Manager
Technological Entrepreneurship - Clarkson University
Oct 2007 - Jul 2008
As part of a year-long course that combined the core principles of my Interdisciplinary Engineering & Management major, I conducted market research while collaborating with my team to design an innovative radio frequency product on behalf of Amphenol RF (a leading global corporation). I compiled the collective learning & research of our team to create a complete business plan that we presented to potential investors (no investment was made).
Intern
PropertyCare, Inc.
Apr 2003 - Dec 2008
- While I first started working for the landscaping startup PropertyCare, Inc. in my teenage years (responsible for line trimming and mulching), during the summer of 2008 I moved indoors as an intern. - - I assisted the COO, Jeff Brown, in the implementation of a Microsoft Dynamics CRM computer software system to manage sales all the way down to operations, making end-to-end business more efficient. I helped train the sales manager and two salesmen in CRM, utilizing its capabilities to (among other things) shorten the lead time for quote generation and improve customer service. - - - Also, I wrote a partial business plan for the company to focus its growth efforts in one direction. PropertyCare had the goal of gaining external funding to help achieve their vision of expanding to other markets in upstate New York. My research was primarily with the Syracuse area and whether its market could support the costs of opening a new branch of operations. Ultimately, the company changed course (halting its plans for expansion) and before I finished creating the business plan, shifted my efforts to the CRM implementation project exclusively.
Education
Clarkson University
Bachelor of Science, Interdisciplinary Engineering & Management (iE&M)
American University
Washington Semester Program Graduate, International Business & Trade
National University of Singapore
Student Exchange, Business
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