Anamitra BanerjiSan Francisco, California, United States
I have had the opportunity to be part of two foundational internet companies - Overture, which invented search ads, and Twitter, which transformed communications. At Overture, Twitter - and Yahoo in between - I've enjoyed the process of taking interesting technology or ideas, and transforming them into features, products - and in Twitter's case - a business. I enjoy going through the same process with other entrepreneurs the most. The best thing about solving fundamental problems is that I get to work with some of the smartest people in our space. I learn from them, and hopefully contribute to their learning too. I am most helpful in early stage problems; product, business or company building.
Managing Partner
Afore Capital
Jul 2016 - Current
Afore Capital is a $125M venture fund focused on Pre-Seed stage startups. Have a startup idea? Please tell us
Feb 2021 - Current
Led Pre Seed, Board
Nov 2019 - Current
Co-led Pre Seed, Board
May 2019 - Current
Led Pre Seed, Seed
Sep 2018 - Current
Led Pre Seed
Sep 2017 - Current
Co-led Pre Seed, Board
Oct 2016 - Current
Pre Seed, Board
Sep 2016 - Current
Foundation Capital
Dec 2012 - Jun 2016
Mar 2009 - Jul 2011
I was the first Product Manager at Twitter and employee #25. As the company grew to 600+ employees, I got the opportunity to work on a number of foundational products, both consumer and business. In 2009, I started advertising products at Twitter. I recruited a team, starting with a small group of engineers. I worked with them, a researcher, and a designer to conceptualize, build and launch Twitter's three ad products - Promoted Tweets, Promoted Trends and Promoted Accounts. I launched our ad products in search, mobile and 3rd party sites and apps. In the early days, apart from product management, I also helped out with customer support, product marketing and sales. It was awesome! I continued to scale the ad platform in 2011 and worked on a key consumer product. In 2009, I worked on a number of internal and consumer facing features such link shortening, verified profiles, and commercial accounts. I have presented at several conferences such as Web 2.0 Expo, IAB Annual Leadership Meeting, 140 Twitter Conference, Salesforce Social Media, and the Smash Summit among others. Fun fact: when space was limited, I used a telephone booth as a conference room to run an online webinar! Patents: Named inventor in predictive algorithm patent.
Director, Product Marketing & Management
Yahoo! Inc.
Dec 2006 - Feb 2009
- Led product development and marketing for Yahoo's performance display ad product - Led product marketing for Yahoo's Content Match, Infiniti as part of emerging ad products - Enhanced the optimization, targeting, matching, pricing capabilities of ad products for product development - Launched social ad product in beta
Manager, Strategy & Planning
Jul 2004 - Dec 2006
- Prioritized Overture distribution strategy by product and channel - Deal valuations and channel strategy for BD team, including financial models, investment cases, market sizing and publisher segmentation
Summer task rabbit
Johnson & Johnson
Jun 2003 - Aug 2003
I worked for the CPO of the Medical Devices business (one of the 3 main business units at J&J) to analyze and improve reverse auctions in the procurement process. The goal was to get suppliers to compete against one another in live, transparent auctions to lower the price of commodities that J&J would have to pay.
Planet Health Online
Oct 1998 - Jan 2001
I along with my co-founders built a website to help people connect directly with primary healthcare providers in their city. I wrote much of the code, and onboarded a number of doctors but the startup didn't work out. I learned a lot from this experience - mostly that a website or idea or technology by itself doesn't make a business.
Software Engineering
Tata Consultancy Services
1998 - 2002
- wrote code, lots of code - then optimized code, less code - worked on data warehousing, APIs, front-end applications
Cornell Johnson Graduate School Of Management
Master Of Business Administration In Finance
National Institute Of Technology Jamshedpur
Bachelor Of Science In Engineering
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